Rhetoric, Genre and Discourse

Genre, Rhetoric, Discourse
Responding to Texts
Rhetorical Analysis Assignments
Other Links

Rhetoric sees texts (and images, sounds, things, places) as persuasive— trying to achieve real purposes in specific contexts aimed at particular real audiences at appropriate times. Readings and materials on rhetoric provide a shared vocabulary for the course, promoting rhetorical awareness and helping students to understand the situated nature of communication. These texts also help students to think explicitly about genres and discourse communities, facilitating the understanding and creation of a wider variety of texts. Rhetorical tools are especially useful as students approach the diverse discursive communities across the college curriculum.

Responding to Texts:

  • Bunn, Mike. "How to Read Like a Writer"
    In this 15 page article, Bunn urges students to “Read Like a Writer (RLW)...to identify some of the choices the author made [to] better understand how such choices might arise in [their] own writing” (72). The abstract argues it will help “[students] learn to identify key moments in texts, moments when the author uses an innovative technique, which they might employ in their own writing. Detailed steps and comments, incorporating the voices of numerous students, will assist you in teaching students how to practice the habit of reading as writers.”

Rhetorical Analysis Assignments:

Rhetorical Roller Coasters
(Sean Molloy 21 Aug. 2014.)   

After reading Dona Cooper’s “Films as Roller Coasters,” students create rhetorical roller coasters that gauge the intensity of rhetorical appeals in their own movie projects. The link above leads to assignment information on the CUNY Composition Community website. 

(Robert Greco)
This assignment asks students to analyze the rhetorical features of three videos that they select, introducing key principles of rhetoric, providing an opportunity to practice analytic writing, and inspiring future audio/visual projects. This assignment primarily engages with the key concepts of the rhetorical situation (audience, author, purpose, and context) and the rhetorical appeals (ethos, pathos, and logos). We recommend you teach this project in the first half of the semester so that the principles of rhetoric introduced herein can be used in future assignments. You might also ask your students to select videos related to a topic that they will pursue for future assignments, increasing their exposure to information about their topic and the rhetorical strategies used to communicate about it.

Rhetorical Reading of a Super Bowl Ad or Student Movie
(Sean Molloy 24 Aug. 2014.)   
Students read Lara Bolin Carroll’s 2010 “Backpacks vs. Briefcases”  and use the rhetorical concepts explained there to analyze the rhetoric in Super Bowl ads or student movies.
The link above leads to assignment information on the CUNY Composition Community website. 

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